Independent design & development · Tel Aviv

Zstore AI is the independent studio of Zvi Moshe. I design and hand-code websites and landing pages that people want to touch, explore and act on. No templates, no page builders, no hand-offs.

Websites
people
can't
put down.

Three worlds. Zero briefs.

Independent concept studies. No client, no brief. Each one starts with a question about how a brand should feel on a screen, then answers it in type, image and motion.

  1. Concept imagery: a travertine house on the coast with an olive tree
    01/03Concept study

    Web experience · Architecture

    Atelier Studio

    An architecture studio's home online, paced like a walk through one of its buildings.

    Palette
    Type
    Editorial serif
    Pace
    Slow, image‑led
    • Web design
    • Development
    • Motion
  2. Concept imagery: a frosted sage serum bottle beside a stone sphere
    02/03Concept study

    Commerce experience · Beauty

    Lume

    Skincare commerce that sells with quiet: slow imagery, calm type, a checkout with nothing to shout about.

    Palette
    Type
    Soft serif
    Focus
    One ritual object
    • E-commerce
    • Art direction
  3. 03/03Concept study

    Digital product · Finance

    Meridian

    A finance dashboard for small businesses that makes the one number you need the loudest thing on screen.

    Palette
    Type
    Clean grotesk
    Focus
    One loud number
    • UI / UX
    • Product design

All three are self-initiated explorations with concept imagery and sample data. Not commissioned client work.

Everything
it takes, in one pair of hands.

From the first "what if" to the final line of code. Pull out a drawer to see what's inside.

01Web experiencesWebsites · Landing pages

Distinctive websites and landing pages that turn a first impression into a real connection. Built around your story, and made to move people.

  • Custom websites
  • Landing pages
  • Responsive development
Start with a website
02Digital
product design
UI / UX · Systems

Clear interfaces for complicated ideas. From the first user journey to a consistent design system, I make products feel natural to use.

  • UI / UX
  • Prototyping
  • Design systems
Shape your product
03Code & connectionsPayments · Forms · CMS

The useful things behind a beautiful website: payments, forms, content management, and the connections that keep your business moving.

  • Integrations
  • WordPress
  • Payment flows
Connect the pieces
04Refinement & careSpeed · Access · Search

A website should keep getting better. Thoughtful improvements to speed, accessibility, search foundations, and the little details that make a difference.

  • Performance
  • SEO foundations
  • Ongoing support
Give your site some care
Zvi Moshe, founder of Zstore AI, wearing a white T-shirt with sunglasses on his head
Hi, I'm Zvi
Zvi MosheDesigner, developer & detail person

The person you brief is the person who builds it.

Hi, I'm Zvi. Zstore AI is my studio, and it's just me. I believe the best digital work starts with a real conversation.

I design the interface, write the code and wire up the tools, so nothing gets lost between a designer, a developer and an account manager.

I'm based in Tel Aviv and work with people anywhere, in English and Hebrew. You'll talk to me from the first call to launch day. And yes, I'll probably spend a little too long getting that last detail right.

Designed by
Zvi Moshe
Coded by
Zvi Moshe
Based in
Tel Aviv → anywhere
Speaks
English & Hebrew
Let's get to know each other

Good things take shape.

Four steps, one person, no hand-offs. Clarity at every step, and a little magic in between.

First, we ask the right questions.

Before pixels, possibilities.

We talk about your business, your audience, and what success actually looks like. Together, we find the idea worth building around.

  • Discovery conversation
  • Creative direction
  • Project roadmap

Glad you asked.

Something else on your mind?

Just ask me
How long does a project usually take?

Most landing pages take 1–2 weeks. Full marketing sites typically take 4–6 weeks, depending on scope, content readiness and integrations. Your proposal will include a clear timeline.

How do you price a project?

Projects are quoted at a fixed price based on the agreed scope. We discuss your goals first, then you receive a clear proposal with deliverables, timing and cost. Any scope changes are agreed together.

Can you refresh my existing website?

Absolutely. We start by understanding what already works and where the experience can improve. That might mean a focused refresh or a complete new direction, depending on your goals.

Will I be able to update the content?

If managing your own content is part of the brief, we choose a suitable CMS and build that into the project. The handoff includes guidance so you feel comfortable making updates.

What happens after launch?

You get 30 days of post-launch care. After that, we can discuss ongoing support or a lighter maintenance arrangement, depending on what your website needs.

Do you work with clients outside Israel?

Yes. I'm based in Tel Aviv and work with clients worldwide, in English and Hebrew. We can work asynchronously and schedule calls when a conversation will move things forward.

Got a project? Let's put it together.

Big idea, small question, or something you can't quite put into words yet. Tell me what you're building. I'd love to hear it.

Emailzstore.ai295@gmail.com WhatsApp+972 58 729 2029

Straight to my inbox. Personally answered, by me.

Your brief builds the Z. Every answer puts a piece in place.

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Concept study · not client work

The idea

The approach

An independent design exploration with concept imagery. This is not a commissioned client project.